SOCIAL THERAPY AS A FUNCTION OF SOCIAL ADVERTISING
نویسندگان
چکیده
منابع مشابه
Social Advertising
In social advertising, ads are targeted based on underlying social networks and their content is tailored with information that pertains to the social relationship. This paper explores the effectiveness of social advertising using data from field tests of different ads on Facebook. We find evidence that social advertising is effective, and that this efficacy seems to stem mainly from the abilit...
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ژورنال
عنوان ژورنال: GISAP:Psychological Sciences
سال: 2017
ISSN: 2054-6513,2054-6505
DOI: 10.18007/gisap:ps.v0i10.1522